Privacy Policy
Effective Date: January 2026
Equessential ("we," "us," "our," or "Company") operates the equessential.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering or contacting us.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking: We use cookies, pixels, and similar technologies to track your browsing behavior and improve your experience.
- Usage Data: Pages visited, time spent on Site, referral sources, and clicks on affiliate links.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and understanding Site traffic patterns
- Tracking affiliate referrals and commissions
- Improving Site functionality, content, and user experience
- Responding to inquiries and customer support requests
- Sending promotional emails and marketing communications (with your consent)
- Complying with legal obligations
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality
- Analytics Cookies: Track user behavior and Site performance
- Affiliate Tracking Cookies: Monitor referrals to partner casinos
- Marketing Cookies: Deliver targeted advertisements
You may opt out of non-essential cookies through your browser settings or by declining consent when prompted. Please note that disabling cookies may limit Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for their privacy practices, terms, or content. We encourage you to review their respective privacy policies before providing personal information or engaging in gambling activities. Third-party sites operate independently of Equessential.
Your Rights
As an Australian user, you have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), including:
- Right to access your personal information
- Right to request correction of inaccurate data
- Right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
If you access our Site from the EU/UK, your rights under GDPR apply. If you access from the US, CCPA rights may apply. Contact us to exercise these rights.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Typically, we retain data for a maximum of 3 years unless legal requirements mandate longer retention. You may request deletion of your data, subject to legal obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days of receipt.
This Privacy Policy was last updated in January 2026 and may be updated periodically. We encourage you to review this page regularly for changes.